1. Check out the daily photo challenges from ASCA, and post to your social media.
2. Incorporate these daily messages about NSCW into your school’s daily announcements. Or, use them to create videos to post on your school’s social media.
3. Send a note of thanks to staff members, parents, administrators or other stakeholders that have been especially supportive of your program. Or, use this certificate of appreciation (or create one of your own on Canva).
4. Share some facts about your program. This could really be any data related to your role. Ideas could include:
•Number of core curriculum/whole group sessions you’ve done this year
•Number of students you’ve delivered core curriculum/whole group sessions to so far this year (get out your calculators: # of classes X # of students in each class)
•Number of individual sessions conducted
•Number of small groups or students seen in small group sessions
•Data related to annual student outcome goals
•Data related to Use of Time Analysis
•Check out examples of data sharing here and here.
5. Use this year’s logo in your email signature for the week, or print and post throughout your office/building. Or, use these advocacy posters:
•Model School Counselor
•School Guidance Counselor
•Title Matters
•SuperPower
•Student Focused
•Standards Based, Student Focused
6. Involve your community by downloading this press release for use in your local newspaper, or downloading this proclamation for use by local officials.
7. Use your social media and/or ask your school or district to promote NSCW:
•Instagram I
•Twitter/X
•Facebook Cover
•Zoom background I
•Zoom background II
8. Incorporate a simple, inexpensive treat that highlights the work of school counselors and promotes your program. Check Pinterest or browse these ideas:
•School Counselors Go the Extra Mile - Extra Gum
•When Life Hands You Lemons - Lemonade drink packets
•NSCW Logo - generic celebration
•Have You Heard - include facts about your program or school counseling
Fact Sheet 1: History of School Counseling (ASCA)
Fact Sheet 2: Role Statement (ASCA)
Fact Sheet 3: SC Infographic (ASCA)
9. Create a bulletin board using any of the above images, facts, or data about your school counseling program.
10. Be sure to take pictures of any NSCW activities and promote those as well!
