Laura is an impatient optimist – walking on the edge of technology, business, social science and design. Challenging the status quo with new systems, technology and products. Collaborating with pioneers of promising technology to succeed with the wisdom and insights of their future target market. While working in Indonesia, the idea originated to connect worlds – of different cultures, but also the makers of new products and their end users. The result of it – The User’s Advocate – provides innovation consulting and starts Social Enterprises. The company aims to create businesses that are engines for society – providing positive impact while creating a profit. Working with a global network of designers, engineers, inventors and end users – TUA has successfully brought user testing and insights into the R&D of both startups and large enterprises. With experience in East and Southern Africa, Angola, Europe, Indonesia, India, South Korea, Colombia, Brazil, and North America, Laura’s boots are in the mud where new innovations are about to change the world.
Website: www.theusersadvocate.com
