Beautycounter is a personal care brand built on the belief that products can be beautiful, effective, high-performing AND safe. It's like a marriage of Whole Foods and Chanel. The products are simply amazing and as luxurious as anything on the market! We offer Skin and Body Care, Sunscreen, a fabulous Kids Collection and an equally fabulous line of Cosmetics that are all truly safe and toxin free.
Most of us try to lead a healthy lifestyle. With 4 kids under the age of 8 (and one on the way!) I'd like to say that we always eat organic and read labels on everything we buy but that just hasn't always been the case. We try to buy organic goods where we can and I try to work out 3-4 times per week but, like 80% of Americans, I was not aware of the toxic chemicals that are in everyday personal care products?! I just had no clue and I think most Americans are in the same boat since no one is our for our best interest. Our skin, our largest organ, absorbs what we put on it, and it takes around 26 seconds to enter the bloodstream.
What goes on us is just as important as what goes in us.
The most shocking thing? The last time a federal law was passed to regulate the ingredients used in personal care products was in 1938 (Roosevelt was President!) The European Union has spent the past two decades banning or restricting the use of over 1,300 ingredients. The United States has banned only 11 to-date, yes 11!! That is unacceptable. At Beautycounter, we have banned over 1,500 harmful ingredients from our products setting a new health and safety standard.
