Bobcat Bulletin 5
September 23, 2024
What is Red Ribbon Week?
Red Ribbon Week is the nation’s oldest and largest drug prevention awareness campaign. Today, millions of people celebrate.
How did Red Ribbon Week start?
Red Ribbon Week started after the death of Drug Enforcement Administration Special Agent Enrique “Kiki” Camarena, who in 1985 was brutally murdered by drug traffickers he was investigating in Mexico. After his death, people wanted to honor his sacrifice. Local celebrations began in California – where Camarena grew up – in 1985, and in 1988 the National Family Partnership started the first National Red Ribbon Week.
Why the red ribbons?
As a tribute to Camarena during the initial local celebrations, high school friend Henry Lozano and Congressman Duncan Hunter, created “Camarena Clubs” and the wearing of a red ribbon to show their oppositions to drugs.
When is Red Ribbon Week celebrated?
Red Ribbon Week is celebrated October 23-31 of every year.
Red Ribbon Week Pledge
We pledge to:
- Live drug-free by making healthy and responsible choices.
- Support friends and family in staying drug-free and making good decisions.
- Respect ourselves and others by avoiding substances that harm our body and mind.
- Speak up against peer pressure and encourage positive behaviors.
- Celebrate life by focusing on our goals, dreams, and well-being.
We commit to living a life free of drugs, alcohol, and tobacco to set a positive example for those around us and build a bright future.
