Red Ribbon Week 2024

Please check out this newsletter about Red Ribbon Week. You will find videos, links to important websites, and resources! Choose how you want to use the information below. We hope that you will take some time to discuss and think about healthy choices and living drug free with your class during advisory. Together we can help make a difference in the lives of our young people!

Enrique "Kiki" Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985. In honor of Kiki's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin. Parents then began to form coalitions using Camarena as their model while embracing his belief that one person can make a difference. These coalitions adopted the symbol of Camarena's memory, the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.