NSCSD

• Increases loyalty
• Evokes an emotional response
• Points to sharing core values

The purpose of this guide is to make sure our North Scott Lancer brand is consistent and recognizable across all platforms and marketing channels.

Growing greatness together through hometown values and a world of opportunities.

The mission of the North Scott Community School District, a unique blend of rural and metropolitan opportunities, is to produce graduates with the capacity to be successful in a changing world, by incorporating abundant resources and offering a broad-based curriculum in a respectful, safe environment.

By 2025, we commit to:

l becoming a district of choice in which to learn, work, and live;

l graduating students who are career and college ready with broad skills;

l growing a passion for life-long learning and continuous improvement; and

l creating beneficial and collaborative partnerships with strong resources.

• Loyalty - pride and dedication to our schools and community
• Integrity - doing the right thing
• Citizenship - serving others
• Respect - treating others with kindness and dignity
• Commitment - excellence in everything we do

https://forms.gle/vM1TURrCncMaDxvV8

the recommended specifications for a full-width slider hero image are: (Large photos on all homepages)

• Aspect ratio: 16:9
• Width: At least 1920 pixels
• Height: At least 1080 pixels

  
  

Here are some other tips for hero images:

• Image size: The ideal size for a full-screen hero image is 1200 pixels wide, while a banner hero image is typically 1600 x 500 pixels. If you want a clearer image or your audience uses large screens, you can increase the size to 1800 pixels. However, this can make the file size larger and slow down your site.
• Mobile images: For mobile-optimized images, aim for 800 x 1,200 pixels.

These image sizes are best practices and recommendations from the source or channel.

Please keep ESL households in mind. Graphics and flyers are a great way to capture someones attention, but if you don't have text to accompany that flyer in S'more then the newsletter cannot be fully translated. Only text will translate. Make sure to title your sections and add a content sentence about the call to action, especially if your information will go throughout the district.

Alt text, or alternative text, is a written description of an image or other visual element in a digital document or on a web page:

Alt text is important for accessibility because it allows people with visual impairments or those using assistive technologies, like screen readers, to understand the content of images. It can also be useful for other users, such as those who have difficulty understanding the meaning of visual content or those without access to high-speed internet.

Here are some tips for writing alt text:

• Be concise: Keep your alt text brief and to the point.
• Be accurate: Describe the image's content and function accurately.
• Provide context: Explain how the image relates to the page content.
• Include keywords: Use keywords to help describe the imag

You can expect a cadence of a District Newsletter (Joe's) monthly on the Tuesday after the board meeting at 5pm pm on the following dates: (deadline is noon before the published date)

October 15

November 12

December 17

January 14

February 11

March 4

April 8

May 13

June 17

Peachjar Newsletters go out every Thursday afternoon at approximately 5:00 pm.

Deadline for community or school submissions is every Thursday at noon.

Special Broadcasts can be sent out by request.