The APAC Community welcomes you on campus!
It´s that time of the year to catch up! We look forward to seeing you at the Alumni Forum in Madrid on May 27th!
On this occasion, we would also like to invite you to connect with the entire Asia Pacific Team at our Networking Cocktail on May 30th! It will be a great opportunity to catch up on what´s new in the market and learn about "How Insights Drive Brands" with Prof. Norman Kurtis.
Director of International Development for Asia Pacific Region, Mr. Joël McConnell, will be giving an update on our key commercial activities so far in 2016 from a regional development perspective.
Aruna Iyer, current student of Master in Corporate Communication and President of IE Asia-Pacific Business Club will introduce the club members and share some of the activities they have conducted this year. If you have an interest to get involved with the club´s initiatives, take this chance to meet with them.
Prof. Kurtis will be giving a talk on the connection between insights and branding, from the search of the holy insight to how digital allows consumers to have a more significant voice and facilitate branding. He will be sharing some real examples of how brands use insights in different stage of branding. If you want to find out who owns brands, customers or companies? Join us to learn about it!
We look forward to seeing you soon!
Prof. Norman Kurtis
Vice Dean, Behavior & Human Development
Professor of Behavior & Consumer Insights
IE School of Human Sciences & Technology
Norman is a specialist in helping clients make better marketing and strategy decisions based on consumer insights and behavior.
“In my view, those who succeed in the marketing / brand building space are the ones who ask the right questions, often breaking taboos in the process.”
During his career he has lived/worked in Brazil, England, France, Germany, Spain, Turkey and the United States.