A number of factors, objective and subjective, affect client retention and can be related to industry, company size, and type. Key are perceptions of value and quality: How satisfying is the service provided? To what level is support and assistance provided? Are interactions personalized? Are prices competitive? Is switching easy?
Finally, the retention of clients will depend on several methodologies, and none will serve as the ultimate solution. Just as personal relationships may prove somewhat fragile, so too are business ones: loyalty demands more than a few techniques since its very lifeblood is found in the quality of your product or service. To enhance client loyalty, one might think of establishing loyalty through PLG. Here, the company would implement scalable, data-driven solutions towards the establishment of loyalty.