Center Consolidated School District Communications Plan 2022-2023
Purpose
The Center Consolidated School District’s Communications Plan for the 2022-23 school year will be to ensure that all stakeholders are kept informed of district happenings in a timely manner. This shall include district work focused on our District Action Plan, strategic goals, events, emergency situations, and regular updates. It is the goal of the district to effectively communicate and create an environment of cooperation, collaboration, and a sense of community.
Effective communication involves getting information out to all involved parties along with listening to the staff and the community. These structures will be put in place to ensure an eye towards continuous improvement. This plan will be geared towards families, students, community members, business partners, media, emergency services, and the Board of Education.
Implementation Plan
The Communications Plan contains the strategies and actions that fall under the following categories:
Parent and Community Outreach
Family, school, and community partnering can be defined as the collaboration of families, schools and communities as active partners in improving learner, classroom, school, district and state outcomes.
o Cultivate and strengthen relationships with the Center community to encourage partnership and support of the district.
o Regular communication to the community through newsletters, district website, and district App which includes several social media sites, live news feed, text messaging and voice calls
o Family, School and Community partnering is one of the Essential Components of our MTSS framework- welcome families, communicate effectively, support student success, speak up for every child, share power, collaborate with the community
o Representative family/parent participation on teams and committees- District Accountability Committee, Calendar Committee, PICS, DLT, BLT
o Parent liaisons at both elementary and secondary level to support families and communication efforts.
o Families and school staff engage in regular, two-way, meaningful communication about student learning through email, phone calls, text messages, and letters
All communication efforts are provided in English and Spanish
o Community surveys to provide feedback on school related issues and topics.
o Invite families, community members to school events. Provide resources to support
families in being comfortable with the school system.
Public Relations
“We need to make the positives so loud that the negative becomes almost impossible to hear.” –
George Couros
Keep the public informed about the policies, administrative operations, strategic plans and educational programs of the school.
o Respond it a timely, reliable fashion to media inquiries and requests. Direct inquiries to the Superintendent’s office for proper response. Superintendent will respond to all media requests.
o Regular communication about school district events and successes through local papers, social media, and district website.
o Bi-weekly communication from Superintendent through the online Center of Focus publication
Crisis Management
Follow protocols established in our Emergency Operation Plan- including CCSD crisis team roles and responsibilities
o Annual crisis management and communications training at beginning of year
o Update and post reunification sites and crisis management procedures for staff and
parents
o Consult and include local emergency management officials o Promote the anonymous student reporting system
In an emergency situation when there is a viable threat to the district the following actions will be taken:
Center Dispatch will employ a community emergency message using Reverse 911. This message will notify community members, families, administration, students, and the Board of Education of the situation and appropriate actions to take.
If the LifeSpot App is activated a valid threat has been identified.
Further communication will come through the live feed on the district app which will include messaging on the website, social media, and phone notifications.
Communication Platforms
Utilize CCSD District app to share news, updates, highlights, and other relevant news with the community, families, students and staff.
o Facebook
o Twitter
o Livefeed
o Instagram
o Text messages
o Phone calls, Voice messages
Monthly Newsletters
o Haskin Elementary- Spanish version- https://www.smore.com/72x8p
English version- https://www.smore.com/rg20x
o Skoglund MS/Center HS- Spanish version- https://www.smore.com/nd47a English version- https://www.smore.com/gjkdz
CCSD Employee Communications
Continue to strengthen the content and design of key communication tools for employees
o Regular employee updates to provide timely district and education news.
o Utilize shared leadership process through the District Leadership Team, Building
Leadership Team and Professional Learning Communities
o Hold meetings at school when necessary to disseminate information and seek feedback to
promote transparency and collaboration.
o Utilize the district website to highlight events, successes, and updates on district
happenings.
o Weekly building and district updates and communications via email.
CCSD Board Communications
o The superintendent will provide regular updates to the Board via email. These will be bi- weekly updates at a minimum.
o The superintendent will send a text message to the group notifying the Board when an update is sent through email.
o In emergency situations, when time is of the essence, the superintendent will contact the BOE president who will pass necessary information on to the other BOE members. The
superintendent will send a follow up written communication via email when time allows,
that details the situation and provides all the necessary information.
o Superintendent will be responsible for sharing necessary information with the public.
o Board members are available for community members to contact, share concerns, make
suggestions, and highlight successes. Board members will communicate necessary items to the superintendent.
