College of the Quarter
Grand Valley State University (GVSU) offers over 140 undergraduate and 40 graduate programs in fields such as business, health sciences, and liberal arts. Students can pursue a variety of majors, minors, and interdisciplinary programs across its eight academic colleges. GVSU fosters a strong academic environment with small class sizes and personalized learning opportunities. It also supports adult learners through degrees for working professionals and continuing education programs.
Student life at GVSU is vibrant, with over 400 student organizations, including academic clubs, service organizations, and cultural groups. The university is home to competitive NCAA Division II sports teams, known as the Lakers, and a variety of intramural sports. With 96% of students receiving financial aid and relatively affordable tuition compared to other universities in Michigan, GVSU emphasizes accessibility and affordability while providing a rich collegiate experience. To learn more, visit GVSU's website.
Business of the Quarter
Founded in November 2021, The Procrastination Bakery (TPB) emerged from a time of global uncertainty, when pivoting to new ways of working from home became essential. The bakery’s owner, Brandi Gaston, a passionate food lover and service-oriented woman, decided to channel her culinary talents into an in-home business. Over three years, TPB has grown from a small operation into a thriving venture, now on its way to launching a Savory Dessert Food Trailer with the support of small business grants from Michigan Tribe and Lean Rocket Lab's Local Fellows Program. The future looks bright, with plans to participate in Jackson County's Food Truck Tuesdays and cater special events across the region.
The bakery's inspiration is deeply rooted in family, particularly Brandi’s grandmother, whose love for cooking and gathering the family around food left a lasting impact. The brand colors of TPB even reflect her grandmother’s kitchen, a nod to the legacy that fuels the bakery’s heart. Now, as a mother of four, Brandi hopes to set an example for her children, showing them that grit, dedication, and passion can transform dreams into reality. Along with offering delicious treats, TPB is committed to giving back through charitable work, such as Cakes For A Cause, a nonprofit that provides free birthday cakes for children in foster care. This mission of service, paired with the joy of becoming "the family baker" for many of her customers, defines the heart and soul of TPB.
As for advice to aspiring entrepreneurs, Brandi emphasizes stepping out of your comfort zone and embracing boldness, creativity, and learning. "Go for it," she says, “you miss the shots you don’t take." Whether she’s baking for market days or filling custom orders, she’s proving that success comes from following your passion, learning from others, and giving back to the community.
