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Directory Advertising

Examples, Advantages, Disadvantages

DirectoryAdvertisingExamples, Advantages, Disadvantages
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Examples/Definition

  • Advertising in the telephone book (physical and online)
  • Yellow Pages is a paid for, alphabetical listing and a display ad if you want

Advantages

  • relatively inexpensive
  • targets everyone! (everyone receives a copy of the phone book)
  • kept for one year
  • can track based off of specific phone numbers

Disadvantages

  • Only printed once a year
  • How many people are using phone books??
https://www.youtube.com/watch?v=cb4NUTXS6h8