Private Label
Update: 2/14/14
Total Private Label sales for Feb Wk 1 were $223,864 which is 100.7% comp to LY and 6.7% to total ModCloth.
For the past four weeks, Private Label grew 166.9% y/y!
Posh at the Party on BTB!
We're looking to find the next colorway for one of our top selling dress styles to launch this Fall - Posh at the Party. Vote for your favorite - these styles will launch over the weekend on BTB!
Private Label Top Sellers - Dresses
Storytelling Showstopper Dress
- Last week sales: $3,479.42 (#1 for 3 weeks in a row)
- Last week unit sales: 58 units
- Last week unit sell-through: 46%
- On hand units: 126 units (*re-order coming in March!)
- Return %: 11%
Old Fashioned Fanfare Dress
- Last week sales: $2,099.86
- Last week unit sales: 14 units
- Last week unit sell-through: 18%
- On hand units: 78 units
- Return %: 40%
Posh at the Party Dress
- Last week sales: $1,754.87
- Last week unit sales: 13 units
- Last week unit sell-through: 13%
- On hand units: 97 units
- Return %: 48%
Tricks of the Trade Show Dress
- Last week sales: $1,535.68
- Last week unit sales: 32 units
- Last week unit sell-through: 10%
- On hand units: 311 units
- Return %: 22%
Poise and Click Dress
- Last week sales: $1,299.87
- Last week unit sales: 13 units
- Last week unit sell-through: 9%
- On hand units: 140 units
- Return %: 23%
Private Label Top Sellers - BOW & Tops
Confectious Personality Top
- Last week sales: $1,169.74
- Last week unit sales: 26 units
- Last week unit sell-through: 36%
- On hand units: 73 units
- Return %: 19%
Put your Art in it Top
- Last week sales: $816.81
- Last week unit sales: 19 units
- Last week unit sell-through: 24%
- On hand units: 80 units
- Return %: 4%
Pam Breeze-ly Tunic in Green
- Last week sales: $797.79
- Last week unit sales: 21 units
- Last week unit sell-through: 1%
- On hand units: 2502 units
- Return %: 22%
Everything's Beautiful Top
- Last week sales: $749.85
- Last week unit sales: 15 units
- Last week unit sell-through: 8%
- On hand units: 199 units
- Return %: 8%
Flair for the Fantastic Skirt in Peacock
- Last week sales: $719.91
- Last week unit sales: 9 units
- Last week unit sell-through: 5%
- On hand units: 195 units
- Return %: 8%