Started as a free video-sharing website, YouTube has become an incredible social media stage alongside being the top video-sharing platform in the world. It is also the second-largest search engine globally pulling more searches than Yahoo and Bing. To gain upper hand in the platform YouTubers need to enhance their searchability in order to get maximum exposure from their target audience. With a strategized marketing campaign offered best YouTube video promotion service by professionals, you can achieve your goal on the platform effortlessly. Let’s see how you can increase the views and subscriptions of your YouTube videos and channel with organic online exposure.

1. Optimize Your Video Title

Titles are the major factor that decides whether your video is worth views or not. With thousands of choices on the same topic, the title of your video can make a huge difference. The viewers usually go for the titles that are attractive and most relevant to their searches.

· Make sure the title is brief and to the point.

· Add the current year to make them as relevant and up to date as possible.

· Add keywords to make them SEO-friendly.

· Use capital words to emphasize your point.

· Make the title as eye-catching as possible.

2. Employ Tags Correctly

Tags in your YouTube video are super effective if you are trying to rank high in the search results. If done correctly, they can widen your reach beyond your target audience. You may want to start paying attention to your tagging now because it’s more hectic to go back and do them after the video is uploaded a long time ago.

· Add your primary keyword as your video tag.

· Include your unique brand name in each of your videos. This builds strong brand awareness in your viewers.

· Add the tags used by top-ranking videos in your industry. This will increase your organic ranking.

3. Include Custom Thumbnail

Custom thumbnails always stand out in the crowd. YouTube assigns a default thumbnail for every video uploaded to it. It also offers the freedom to upload a customized thumbnail to the verified accounts.

· The ideal resolution of your thumbnail should be 1280 x 720, with a minimum width of 640 pixels.

· Make sure the size is under 2 MB.

· The thumbnail should be in .JPG, .GIF, .BMP, or .PNG format.

· Keep the ratio 16:9. This is the most used ratio for YouTube players and previews.

· Make sure it works equally on both computers and mobile devices.

· Make it visually irresistible for the viewers.

4. Use Social Media Promotion

The social media platforms possess tremendous marketing potential for YouTube videos. Top social media like Facebook has over 2.7 billion active users right now and it is one of the best performing platforms for YouTube videos. You can drive the vast traffic in your social media by posting direct links or teaser videos on these mediums. Once you get the audience’s attention by the short clippings, they will be compelled to visit your actual YouTube video or channel to see the rest. Through sharing and reposting you will also be reaching a wide range of audiences that are beyond your target audience. Encourage your followers to share and repost as much as they can.

5. Promote Through Professional Services

Uploading quality content is not enough to get the desired amount of attention on YouTube today. With millions of similar kinds of videos getting uploaded to the platform every minute, your videos have a high risk of getting lost in the vast library of videos without any kind of promotion. Professional YouTube marketing companies take care of the entire promotional aspect of your videos with perfect execution of their promotion campaign. With their expertise in the field, they offer personalized strategies to make your videos viral in no time without giving you a big pocket pinch.