PfISD Administration Report
February 20, 2025
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Purpose
- Radical Transparency - unprecedented levels of accessibility to information
- Keeping Trustees and Stakeholders connected with the work of the Administration
- Staying cohesive from the Boardroom to the Classroom
- Keeping us open and learning, together!
- Continuous improvement in all that we do
The new Pflugerville ISD Administration Report is a groundbreaking initiative designed to promote transparency and create an unprecedented level of accessibility to information. This report is strategically aligned with the district's mission and goals, ensuring that every stakeholder is informed about the administrative decisions, board meeting outcomes, and district-wide initiatives that impact the educational environment.
The report aims to align the district's strategic efforts seamlessly across all levels by bridging the gap between the boardroom and the classroom to support student success and community trust. It serves as a comprehensive resource for parents, students, teachers, and community members, reflecting Pflugerville ISD's commitment to open communication and collaborative governance. Through this initiative, the district seeks to support student success and foster a sense of community trust by keeping all parties well-informed and engaged in the educational process.
Academics Spotlight on Success
Student Recognitions
TMEA All-State Musicians: Selected students performed at the Texas Music Educators Association Convention in San Antonio.
Texas All-State 5A Symphonic Band:
Benjamin Edwards (Horn)
Danny Homerosky (Trumpet)
Madden Nguyen (Trumpet)
Dylan Loerwald (Bass Trombone)
Ethan Tworek (Euphonium)
Chase Wortham (Percussion)
Nathan John (Contra Bass Clarinet, 3rd Year All-State)
Texas All-State Mixed Choir:
Jett Johnico (Weiss High School)
TDEA All-State Dance Team: Dancers selected for the Texas Dance Educators Association All-State Dance Team.
Mikaela Ancira (Hendrickson High School)
Mary Rose (Pflugerville High School)
Kiera Gonzalez (Weiss High School)
Isabella Alba-Borke (Connally High School, 2nd Year All-State)
Speech & Debate Champion:
Waleed Haider (Hendrickson High School) won the prestigious Montgomery Bell Academy Round Robin tournament and competed at UIL Congress State. He is also a National Merit Scholar finalist.
Fine Arts
Students from our high schools competed alongside 500 others at the UIL Region 26 Vocal & Piano Solo & Ensemble Contest on February 1, 2025, at Westwood High School. They performed selected pieces and were rated on a five-point scale.
More than 60 Pflugerville ISD students earned the highest rating (Division I), qualifying them for the Texas State Solo & Ensemble Contest in May, which our district will host.
At the state competition, students will perform for expert judges, including university professors and master teachers. This event focuses on individual and small-group performances, showcasing their musical talent.
We are proud of their hard work and look forward to their success at the state level!
Academics Board Agenda Focus Points
Consideration and Approval of the PfISD Academic Calendar for the 2025-2026 School Year
PfISD’s District Academic Advisory Committee (DAAC) developed two proposed academic calendars for the 2025-2026 school year. These drafts were shared with the Board, staff, and the community for feedback.
Key Details:
Meets the state-required 75,600 instructional minutes
Includes 187 teacher contract days and two bad weather days
Spring break aligns with UT Austin and Austin Community College
Survey Results:
Open from December 20 – February 10
3,249 votes received (highest participation in three years)
Calendar 1 received the most support (1,572 votes)
Public Information Request (PIR) Non-Business Days:
Due to House Bill 3033, the district designated specific non-business days when administrative offices are closed or minimally staffed.These dates are designated on the academic calendar.
PIR Non-Business Days for 2025-2026:
November: 25, 26
December: 22, 23, 29, 30
March: 16, 17, 18, 19
The Administration is recommending Calendar 1 for consideration and possible approval by the Board.
Academic Program Progress and News
STAAR/EOC Results
High school students in PfISD must pass five STAAR End-of-Course (EOC) exams to graduate. In December 2024, first-time testers and retesters took these assessments, with most being retesters.
To support students who did not pass, PfISD provides accelerated instruction at no cost, as required by state law. The next testing window is April 15 – May 1, 2025.
Algebra I EOC results were strong for first-time testers, thanks to Intensified Algebra I courses, Tier III interventions, and after-school programs. However, retesters continue to struggle. Expanding targeted advisory sessions and real-world applications of Algebra could help improve engagement and success.
PfISD’s Biology EOC showed strong gains among first-time testers, supported by tiered interventions, classroom instruction, and hands-on learning. However, retesters struggle with scientific reasoning and data analysis. Enhancing lab-based learning, vocabulary support, and peer tutoring could improve comprehension, engagement, and overall performance.
PfISD’s English I EOC showed improvement in reading comprehension and writing, especially for students in Tier II and III interventions. However, retesters struggle with constructed responses and short-answer questions. Expanding writing workshops, teacher modeling, and real-world reading materials could enhance critical analysis and overall performance.
PfISD’s English II EOC showed progress in written composition and literary analysis, supported by strategic learning courses and evidence-based instruction. However, reading comprehension, particularly with informational texts, remains a challenge. Expanding nonfiction reading strategies, guided reading groups, and annotated text practice could improve performance and overall student success.
Teacher Incentive Allotment - Designation Approval
TIA Program Background
The Teacher Incentive Allotment (TIA) was established in 2019 through House Bill 3 to offer six-figure salaries to highly effective teachers. It helps Texas schools recruit, retain, and reward top educators.
TIA recognizes teachers at three levels: Recognized, Exemplary, and Master. These designations come with additional state stipends, separate from district pay. Funding amounts vary based on campus socioeconomic needs and rural status. The program aims to attract and keep teachers in high-need schools by offering increased compensation.
Teachers can earn the Recognized designation through National Board Certification or the PfISD TIA Designation System. Exemplary and Master designations require a TEA-approved local system. Designations last five years, are transferable within Texas, and can be upgraded but not downgraded.
To participate, districts must create a TEA-approved designation system that evaluates teacher performance through observations and student growth measures. PfISD's system includes the required components: T-TESS teacher observations and student growth outcomes.
PfISD Proposed Designations
TIA-approved districts must annually submit all teacher effectiveness data to TEA for all teachers in TIA-eligible teaching assignments. In September 2024, PfISD submitted outcomes from the 2023-2024 school year for 996 teachers, with the following teachers submitted for new or higher designations:
Approval of Proposed Designations
In February 2025, PfISD received notice that PfISD’s proposed designations have been accepted for the third consecutive year, triggering next steps in the process to verify and officially designate teachers from the 2023-2024 school year. A total of 528 teachers, or 30% of PfISD teaching staff, are anticipated to be designated by May 2025.
The approval of PfISD-determined designations is the result of passing a rigorous data validation process conducted by Texas Tech University (TTU) and a comprehensive review by TEA. This approval validates that PfISD is implementing a valid and reliable system to identify the district’s most highly effective teachers.
System renewal applications are due in April 2026 with another full review of the district’s system to potentially continue program implementation.
TIA Stipends
By August 2025, eligible designated teachers will receive a TIA stipend, with a total of $6.4 million expected to be awarded this year.
Stipend amounts are recalculated annually by TEA in April. Currently, the highest stipend a PfISD teacher can earn is $18,217. Teachers at high-need campuses can receive larger stipends while making a greater impact on student success.
Multilingual Education in PfISD
The Multilingual Department is dedicated to supporting PfISD students by celebrating diversity and enhancing multilingual learning. Our work goes beyond the classroom, shaping the broader educational community through innovative practices.
Recently, our team presented at two major conferences, showcasing strategies to improve multilingual education:
Seidlitz What’s Working for ELs Conference:
Jennifer Harrell & Jenny Olsen shared methods for uniting monolingual and dual-language teachers in reading and language arts.
Trudy Brandenburg & Alejandro Mojica demonstrated interactive, language-rich classroom strategies.
CIMA (Conference on Advancement for Multilingual Learners):
Andrea Larson & Elyse Guilstorf led a session on integrating culturally and linguistically responsive teaching.
Hannah Davis, Amanda Seaman & Zizi Ellison provided guidance on supporting newcomers, refugees, and asylees.
Our commitment to equity, innovation, and advocacy ensures that all students receive the support they need. By promoting multilingual education, we are shaping the future of learning in PfISD and beyond.
Two Way Dual Language Enrollment for 2025 - 2026
After hosting five campus meetings and three online sessions, we are thrilled to announce the successful recruitment of 68 non-emergent bilingual students who have officially registered for the 2025-2026 kindergarten Two-Way Dual Language programs at our designated campuses: Ruth Barron, Caldwell, Highland Park, River Oaks, and Highland Park.
The overwhelming interest in our program is evident, as we are currently maintaining a waitlist at both River Oaks and Riojas, demonstrating the growing demand for bilingual education in our community. This enthusiastic response highlights our families' deep commitment to fostering bilingualism and biliteracy, equipping their children with invaluable linguistic and cultural skills that will benefit them throughout their lives.
Additionally, we have observed that a significant number of our incoming families are transitioning from local Spanish immersion preschools in the Round Rock and Austin areas. This trend reflects a broader recognition of the benefits of early dual-language education and the increasing desire among parents to provide their children with multilingual learning opportunities.
Special Education
The Resource, Inclusion, and Dyslexia teams are hosting optional virtual Job-Alike sessions on February 11th and 18th. These sessions are open to over 150 Resource/Inclusion staff, with a focus on Specially Designed Instruction (SDI), and more than 50 Provider of Dyslexia Instruction (PDI) PDI staff, concentrating on strategies for Dysgraphia instruction.
These professional learning opportunities foster discussions on SDI, effective teaching methods, and best instructional practices. Monthly Job-Alike meetings reflect the district’s commitment to continuous professional development for special education staff working with students with high-incidence disabilities. By facilitating regular engagement with department leaders and job-alike colleagues, these sessions equip educators with strategies to enhance instructional quality and ensure compliance with best practices in supporting students with disabilities.
To maximize participation, staff members receive direct invitations to attend elementary or secondary sessions via Google, scheduled at convenient times just before or after school. The impact of these sessions is monitored through feedback, implementation reviews, and student progress in the targeted areas. Session topics are identified at the beginning of the year based on staff input and observed district-wide needs.
Elementary UIL A+ Academics & Dual Language Enrichment Meets
On January 25, 2025, Windermere Elementary hosted the Elementary UIL A+ Academics & Dual Language Enrichment Meets, welcoming 500+ students from 19 PfISD elementary schools. Students competed in 11 academic events, including Creative Writing, Storytelling, Oral Reading, Chess Puzzle, Number Sense, Social Studies, and Spelling, with competitions held in both English and Spanish.
Students spent four months preparing, showing dedication and enthusiasm for their events. The inclusion of Spanish-language competitions reflects PfISD’s commitment to bilingualism and biliteracy, reinforcing an inclusive and academically challenging environment.
This event showcased the collaborative spirit of PfISD schools and their dedication to academic excellence and cultural diversity, ensuring all students have opportunities to thrive in both language and learning.
Elementary Career Day Events
PfISD elementary schools are kicking off their annual Career Day events, with the CTE team invited to at least six campuses this year. The first event took place at River Oaks Elementary on February 7, where a CTE Student Ambassador from the Pflugerville High School Health Science program joined district staff to engage grades 3-5 with career-themed activities, including a coloring book, CTE program postcards, and a hands-on seed planting exercise.
Upcoming Career Days will be held at Dessau, Highland Park, Spring Hill, Copperfield, and Wieland elementary schools. These events introduce young students to various career paths and educational opportunities, sparking curiosity and ambition for the future.
The CTE team’s participation highlights PfISD’s commitment to early career awareness and readiness, empowering students to explore their interests and understand potential career pathways.
Elementary Technology Rotation
The Technology Application Rotation at Delco Elementary is providing 200+ first- and second-grade students with essential digital skills, including keyboarding and digital citizenship. This program helps students safely navigate digital learning, collaborate with peers, and build confidence using technology.
The program has also expanded to Mott Elementary, reaching 250+ second- and third-grade students. Through Digital Literacy lessons, students learn about online safety, responsible technology use, and foundational computer skills, aligning with district curriculum standards.
As the program expands to more schools, PfISD is committed to ensuring all students develop 21st-century technology skills that support academic success and lifelong learning. Early technology integration helps students think critically, solve problems, and confidently engage in digital environments.
Academic Community News & Updates
REAL World Career Connections
On February 11, 2025, 120 PfISD high school students participated in the REAL World Career Connections event, an annual initiative that helps students explore careers, connect with local businesses, and learn about job requirements.
Students engaged with 30+ industry and postsecondary partners, gaining insights into various fields. Breakout sessions covered professionalism and education pathways, equipping students with practical knowledge for their futures.
PfISD’s CTE programs serve 8,000+ students across high schools and middle schools, preparing them for careers and postsecondary success. This event reflects PfISD’s commitment to bridging education and industry, ensuring students are ready for the workforce.
CTE Business Professionals of America at PACE
We are proud to celebrate the outstanding achievements of our Career and Technical Education (CTE) students as they advance to state-level competitions, demonstrating their dedication, leadership, and excellence.
At PACE, eight students from the Business Professionals of America (BPA) chapter have qualified for the state competition, marking a significant milestone for the campus. This achievement is especially noteworthy as it represents the first time in more than seven years that PACE has participated in BPA. Their success reflects the hard work and commitment of both the students and their teacher advisor, Mr. Q. Taylor, whose leadership has been instrumental in reviving the program.
Meanwhile, at Hendrickson High School, twelve student members of the Family, Career, and Community Leaders of America (FCCLA) have also advanced to the state competition. Their dedication to leadership, career development, and community service highlights the strength of PfISD’s CTE programs and their impact on student success.
PfISD Esports League Launch
The Instructional Technology and Technology Departments are excited to launch PfISD’s Esports League, beginning with a two-day training program on February 18-19, 2025. Developed in partnership with Advanced Learning Partnerships (ALP), this initiative promotes collaboration, strategic thinking, and digital literacy through esports.
Program Goals & Development
Campus esports coaches, principals, and district teams will work together to create a three-year strategic plan that integrates esports into both academics and extracurricular activities. Coaches will shape program structure, while principals will refine campus strategies and explore esports' value for students.
Training Objectives
The training will equip campus leaders and coaches with the tools needed to build sustainable, high-quality esports programs. Key objectives include:
Highlighting the academic, social, and career benefits of esports.
Developing a strategic plan with clear goals for program growth.
Expanding participation to include a diverse student population.
Aligning esports with PfISD’s vision for innovation and student engagement.
This initiative ensures students gain valuable 21st-century skills while fostering teamwork, leadership, and digital proficiency.
Girls Who Game at Bohls Middle School
The Girls Who Game (GWG) Club at Bohls Middle School empowers students through STEM, leadership, and digital literacy using gaming as a learning tool. The club includes four girls and two male allies, supported by three Teacher Sponsors who foster collaboration, critical thinking, and problem-solving.
A key achievement was the Minecraft Build Challenge, where students developed creativity, teamwork, and communication skills. Their efforts earned them the Communication Award, recognizing their ability to collaborate and articulate ideas effectively.
Beyond competition, GWG has inspired students’ passion for STEM, boosted confidence, and promoted technology. PfISD plans to expand the program, providing more students with hands-on learning opportunities that promote innovation in STEM.
School Leadership Spotlight on Success
Developing Future Campus Leaders: Aspiring Principal Leadership Program
The Aspiring Principal Leadership (APL) Program, sponsored by PfISD’s Office of School Leadership, is preparing 12 assistant principals for future leadership roles. The program provides targeted professional learning, focusing on transformational leadership, school management skills, and student readiness.
This year’s APL Cohort includes:
3 elementary, 5 middle, and 4 high school assistant principals
Participation in the Austin Area Cohort hosted by Georgetown ISD
Six half-day sessions (September 2024 - April 2025)
Program Impact & Participant Feedback
Participants have found the sessions informative and transformative, particularly in:
Identifying leadership strengths and areas for growth
Developing intentional leadership goals
Enhancing confidence and decision-making skills
Building a strong professional network
Many noted the training has directly influenced their leadership practices, helping them support teacher retention, engage in crucial conversations, and refine their leadership philosophy.
Participant Insights:
“I discovered blind spots in my leadership and set new goals to improve.”
“This program has been powerful. I’ve learned so much about my strengths and areas for growth.”
“The experience has given me confidence and a fresh perspective on leadership.”
The APL Program is proving to be a valuable investment in developing future campus leaders, equipping them with the skills, mindset, and confidence to take on principalship roles within PfISD.
School Leadership Board Agenda Focus Points
Approval of Targeted Improvement Plans for Campuses Assigned a Federal Intervention Label of Comprehensive Support and Improvement (CSI)
In this month’s report, we are bringing forward two versions of the Targeted Improvement Plans (TIPs) for Board approval—one assuming approval of the Learning Acceleration Support Opportunities (LASO) grant, and the other without grant funding. This dual submission approach is necessary due to the tight timeline, as the Texas Education Agency (TEA) will announce LASO grant awards on February 20, and the final TIPs must be submitted to the state by February 28.
As required by federal guidelines, all campuses designated for Comprehensive Support and Improvement (CSI) must develop and implement a TIP to address student performance gaps. Each PfISD CSI campus—Dessau Elementary, Spring Hill Elementary, Timmerman Elementary, and Connally High School—has designed two TIP versions that incorporate:
School improvement strategies based on the Effective Schools Framework (ESF)
Resource allocation and curriculum decisions for the 2025-2026 school year
Public feedback and stakeholder input
We ask for the Board’s approval of these plans to ensure that campuses can move forward efficiently, regardless of the grant outcome.
In this month’s report, we are bringing forward two versions of the Targeted Improvement Plans (TIPs) for Board approval—one assuming approval of the Learning Acceleration Support Opportunities (LASO) grant, and the other without grant funding. This dual submission approach is necessary due to the tight timeline, as the Texas Education Agency (TEA) will announce LASO grant awards on February 20, and the final TIPs must be submitted to the state by February 28.
As required by federal guidelines, all campuses designated for Comprehensive Support and Improvement (CSI) must develop and implement a TIP to address student performance gaps. Each PfISD CSI campus—Dessau Elementary, Spring Hill Elementary, Timmerman Elementary, and Connally High School—has designed two TIP versions that incorporate:
School improvement strategies based on the Effective Schools Framework (ESF)
Resource allocation and curriculum decisions for the 2025-2026 school year
Public feedback and stakeholder input
We ask for the Board’s approval of these plans to ensure that campuses can move forward efficiently, regardless of the grant outcome.
Targeted Improvement Plan for Dessau Elementary School
3rd Year Comprehensive Support & Improvement (Identified)
Due to the overlap in timing of the TEA TIP deadline and the award of Learning Acceleration Support Opportunities (LASO) grant funds, both in late February, each campus has developed two TIP versions: one version that reflects a LASO grant award, and one in case of non-award. Both versions are provided for Board approval.
Targeted Improvement Plan for Timmerman Elementary School
1st Year Comprehensive Support & Improvement (Identified)
Due to the overlap in timing of the TEA TIP deadline and the award of Learning Acceleration Support Opportunities (LASO) grant funds, both in late February, each campus has developed two TIP versions: one version that reflects a LASO grant award, and one in case of non-award. Both versions are provided for Board approval.
Targeted Improvement Plan for Spring Hill Elementary School
1st Year Comprehensive Support & Improvement (Identified)
Due to the overlap in timing of the TEA TIP deadline and the award of Learning Acceleration Support Opportunities (LASO) grant funds, both in late February, each campus has developed two TIP versions: one version that reflects a LASO grant award, and one in case of non-award. Both versions are provided for Board approval.
Targeted Improvement Plan for Connally High School
1st Year Comprehensive Support & Improvement (Identified)
Due to the overlap in timing of the TEA TIP deadline and the award of Learning Acceleration Support Opportunities (LASO) grant funds, both in late February, each campus has developed two TIP versions: one version that reflects a LASO grant award, and one in case of non-award. Both versions are provided for Board approval.
School Leadership Program Progress & News
Summary of Principal Professional Development (Fall 2024)
The Office of School Leadership (OSL) has conducted a comprehensive series of professional development sessions designed to support principal leadership, instructional improvement, and data-driven decision-making. These sessions aligned with district priorities and provided principals with the tools and strategies needed to enhance school effectiveness.
This professional development initiative underscores OSL’s commitment to empowering school leaders, fostering collaborative leadership, and ensuring every campus has the systems and culture necessary for student success. Principals play a vital role as the driving force behind the district’s mission to cultivate highly effective schools.
Click here to view the Professional Development session descriptors.
Instructional Rounds Initiative at PfISD
The Instructional Rounds Initiative, led by the Office of School Leadership, launched in September 2024 with eight campuses (WLES, WES, CWES, RLES, CES, CMS, PCMS, and PHS). This initiative enhances teaching and learning by providing real-time instructional data, allowing educators to observe, reflect, and refine strategies to improve student outcomes.
What Are Instructional Rounds?
Modeled after medical rounds used in healthcare, Instructional Rounds are a structured process where educators observe classrooms, analyze instructional practices, and identify trends that impact student learning. The goal is to develop a shared understanding of effective teaching, promote collaboration, and implement targeted improvements to enhance instructional quality across all schools.
Program Implementation & Impact
By February 2025, the program will have completed 13 internal rounds and one network round, with two more internal rounds and two network rounds scheduled by May 2025. The Office of School Leadership plays a key role in analyzing patterns across schools and ensuring campus leaders and teachers receive targeted support aligned with district goals.
Sustaining Progress & Continuous Improvement
To maintain momentum, campus leadership teams:
Analyze key findings and identify instructional strengths.
Prioritize focus areas aligned with school and district goals.
Develop measurable action steps to drive improvement.
Collaborate with teachers and instructional leaders to implement strategies with support and resources.
In partnership with the Curriculum and Innovation Department, the district provides structured support to help campuses meet student outcome goals. By tracking progress and fostering shared accountability, this initiative ensures lasting improvements in teaching, ultimately enhancing student achievement across PfISD.
School Leadership Community News & Updates
EveryDay Labs & PfISD Pilot Program: Strengthening Attendance & Student Success
Attendance is a key factor in student success, and PfISD is taking a proactive approach through its partnership with EveryDay Labs, an organization that helps reduce chronic absenteeism with data-driven interventions. This pilot program is currently being implemented at nine schools, impacting approximately 4,500 students.
Impact of Attendance Interventions
Using research-backed communication strategies, such as proactive text and mail nudges, EveryDay Labs has helped improve attendance at pilot campuses. Key midyear data highlights include:
752 students improved attendance after receiving chronic absence nudges.
66% of students who received interventions showed measurable improvement.
385,200 minutes of instruction were recovered in Fall 2024-25.
By reducing absenteeism, PfISD ensures students stay engaged, leading to stronger academic outcomes.
Enhancing Family Communication for Student Well-Being
EveryDay Labs has also strengthened communication with families through:
8,573 proactive text messages
3,756 mail notifications about attendance concerns
5,342 targeted messages addressing specific attendance issues
707 direct resource connections through chatbot support
With low opt-out rates (0.09% for mail, 1.87% for text), families find these communications valuable, reinforcing attendance as a shared responsibility between schools and parents.
Next Steps: Expanding & Sustaining Impact
As PfISD moves forward, efforts will continue to reduce absenteeism, enhance communication, and provide professional learning opportunities for staff. Upcoming initiatives include:
Professional Learning for Pilot Campuses – Training on root cause analysis and intervention strategies.
Targeted Campaigns for “Dip Days” – Addressing historically low-attendance days, like Fridays and long weekends.
Strategic Planning for 2025-26 – Refining attendance support strategies based on data insights.
This partnership reflects PfISD’s commitment to academic success, student well-being, and strong family-school communication. By prioritizing attendance and proactive interventions, PfISD is setting students up for long-term success.
Strengthening School Safety Through Proactive Threat Assessments
Pflugerville ISD is committed to ensuring the safety and well-being of every student. As part of our ongoing efforts, the Student Affairs Department is conducting a self audit of our school-based threat assessment process to ensure alignment with best practices and state requirements. Additionally, we are providing professional development in partnership with Region 13 on February 17, 2025 to equip campus based threat assessment teams with Psychological First Aid in Schools training, empowering them to support students in times of crisis and meet state requirements.
Professional Development Topic: This training provides guidance on responding to disaster, violence, or terrorism events using The National Child Traumatic Stress Network's Psychological First Aid intervention. This version gives school administrators, educators, and staff practical assistance to meet immediate needs and concerns, reduce distress, and foster adaptive coping in the wake of a disaster. This training meets the requirements of TEC 37.108 (F)(6)(c) .
This initiative reflects our district’s commitment to a proactive approach to school safety and student well-being, ensuring that our campuses remain secure, responsive, and supportive environments for all.
Finance Spotlight on Success
BuyBoard Award
Finance Board Agenda Focus Points
Consideration and Possible Approval of a Contract to Provide Administration of the Medicaid Reimbursement Program and Related Services
PfISD is selecting a new vendor to assist with Medicaid reimbursements for School Health Related Services (SHARS) and Medicaid Administration Claiming (MAC) programs. The current contract did not meet expectations, so the district sought proposals from qualified providers.
Selection Process:
Six proposals were received and evaluated.
Three firms were shortlisted for interviews.
Final rankings were based on pricing, experience, and service quality.
The final vendor recommendation is outlined in Boardbook.
Consideration and Possible Approval of Second Quarter Budget Amendments
In accordance with Texas Education Agency guidelines, expenditures for the General Fund, Food Service Fund, and Debt Service Fund must not exceed the budget by function. To ensure flexibility and provide an updated view of these budgets, quarterly amendments are presented to the Board for approval. Second-quarter activities for the General and Food Service Funds have necessitated amendments.
General Fund:
Minor adjustments were made across expenditure functions to ensure costs are coded correctly.
Function 11 to Function 41: There was an increase in Function 41 - Administrative Costs to pay for student recruitment services.
Net Impact: The overall budget total remains unchanged, as funds were reallocated between functions without increasing the total budget.
Food Service Fund:
Function 35: There was an increase in this function to finalize the vendor payment for the cafeteria tables purchased in the prior year.
Net Impact: Expenditures were increased by $976,950 due to additional expenses for the cafeteria tables.
The administration recommends the approval of the 2024-25 quarterly budget amendment.
Approval of Budgeted Purchases over $50,000
In compliance with District policy CH(Local), any single, budgeted purchase of goods or services costing $50,000 or more requires Board approval before a transaction may take place. The following items are presented for consideration:
Employee Recognition Banquets
Purpose: Celebrate years of service and employee recognitions.
Cost: $56,000
Funding Source: General Fund
Vendor: Courtyard by Marriott-Pflugerville
Rationale: Provide a venue for the 2025 years of service and employee recognition banquets.
PACE Woodshop Renovation
Purpose: Bring the HVAC and control systems at the PACE woodshop up to the latest standards.
Cost: $272,000
Funding Source: Bond 2022
Vendor: Braun and Butler
Rationale: Update and replace the HVAC and control systems at the PACE wood shop.
HVAC Units Replacement at Pflugerville High School
Purpose: Replace HVAC units at Pflugerville HS auxiliary buildings.
Cost: $275,000
Funding Source: Bond 2022
Vendor: HTS/DXS
Rationale: Purchase and install one to one replacement HVAC units on PHS auxiliary buildings, PHS Technology building, and the PHS Auto Mechanic building.
Austin Energy
Purpose: Provide power to the new PFISD CTE Facility
Cost: $210,000
Funding Source: Bond 2022
Vendor: City of Austin- Austin Energy
Rationale: Austin Energy will perform work to include providing power to the new PFISD CTE Facility.
HVAC Control System Replacement
Purpose: Replace HVAC control system at Pflugerville High School.
Cost: $650,000
Funding Source: Bond 2022
Vendor: Enviromatic Systems
Rationale: Replace the aging HVAC control system at Pflugerville High School.
Highland Park ES and Park Crest MS Restroom Modernization
Purpose: Architect and Design fees for Highland Park ES and Park Crest MS restrooms.
Cost: $90,000
Funding Source: Bond 2022
Vendor: DLR Group Inc. of Texas
Rationale: Architecture and Design fees for the modernization of restrooms at Highland Park ES and Park Crest MS.
Police Radios
Purpose: Purchase of 20 Police radios for Police department.
Cost: $171,000
Funding Source: Bond 2022
Vendor: Motorola Solutions
Rationale: The purchase, installation and programming of 20 Police radios to include chargers, batteries, antennas and microphones.
Athletic Software
Purpose: Yearly subscription renewal for athletic multi-sport software.
Cost: $59,000
Funding Source: General Fund
Vendor: Agile Sports Technologies dba HUDL
Rationale: Yearly subscription renewal for athletic multi-sport software for 2025-2026 school year, used at Connally HS, Hendrickson HS, Pflugerville HS, and Weiss HS.
Weiss High School Projector Replacement
Purpose: Replacement of 136 Classroom projectors at Weiss High School.
Cost: $345,000
Funding Source: Bond 2022
Vendor: GTS
Rationale:The projectors at Weiss High School are 7.5 years old and have reached the end of their expected lifespan for standard classroom projectors. The new replacement projectors feature a lamp-free laser display, offering improved display quality in environments with ambient light. Additionally, these projectors eliminate the need for lamp replacements, reducing downtime in the classrooms while providing a cost savings for the campus supply budget. Cost includes a small contingency for unforeseen issues.
LTC Data Center Project Management Services
Purpose: Project management services for the Design and Build of the LTC Data Center.
Cost: $70,000
Funding Source: Bond 2022
Vendor: Sequel Data
Rationale:The LTC Data Center is being developed from the ground up, encompassing all critical infrastructure components, including HVAC, power, network systems, equipment rack, UPS, generators, and redundancy measures. This facility will serve as our primary data center. Given the complexity of the project and the diverse range of trades required for its construction, project management services are essential to oversee all aspects of the development. This will ensure proper sequencing, coordination and successful execution of the build-out.
LTC Network Optics
Purpose: Network Optics for the LTC Data Center Connectivity
Cost: $115,000
Funding Source: Bond 2022
Vendor: Netsync
Rationale:Optics are required as part of the network infrastructure to provide connectivity for high-speed data transfer across the district’s network fiber. Cost includes a small contingency for unforeseen issues.
LTC Internal Network Equipment
Purpose: Network Equipment for LTC Internal Network.
Cost: $345,000
Funding Source: Bond 2022
Vendor: Sequel Data
Rationale: Network equipment including a router, switches, and access points are necessary to provide network connectivity and WIFI access in all areas of the LTC. The cost includes a small contingency for unforeseen issues.
Annual TeachTown Software Renewal
Purpose: Annual renewal of software used in Essentials and COMM classrooms.
Cost: $178,387
Funding Source: IDEA-B Grant
Vendor: TeachTown
Rationale: Teachtown is a comprehensive, evidence-based instructional program specifically designed to support students in our Low Incidence Disabilities (LID) programs, including Essentials and COMM classrooms. The platform provides a structured, research-backed curriculum that aligns with state academic standards, ensuring that students with significant cognitive and communication disabilities receive high-quality, developmentally appropriate instruction. Through a combination of interactive digital lessons, teacher-facilitated instruction, and hands-on activities, Teachtown fosters the development of critical communication, social, and academic skills that are essential for student success.
The administration recommends the Board approve these purchases as outlined.
Consideration and Possible Approval of a Resolution for Staff Compensation During the Weather Emergency Closures
Recent extreme weather endured by members of our school community facilitated the closure of all schools, facilities, and programs in the Pflugerville Independent School District on January 21st. 2025. As such, administration is recommending the District compensate employees with wage payments for those who were unable to work during the closures, as well as those required to work during the same.
Continuing wage payments to all identified employees, contractual and noncontractual, salaried and non-salaried, during the closures, serve the public purposes of maintaining morale, reducing turnover, and ensuring continuity of District staffing when schools reopen.
If approved, PfISD administration will process compensation of identified employees and absences covered by this Resolution, and will take any and all action necessary to carry out this Resolution and ensure the District’s public purpose is served in doing so.
Finance Program Progress & News
January Financials and Tax Collections
General Fund
The general fund revenue received in January was $76.4 million, bringing the year-to-date total to 72% of the budgeted $289 million. This represents a 4% increase in revenue compared to the same period last year. The majority of this revenue is derived from tax collections.
On the expenditure side, January spending totaled $22.6 million, with year-to date expenditures reaching 40% of the total budgeted $297.5 million. This percentage is 1% higher than the same period last year.
Food Service
The Food Service department generated $1.4 million in revenue, reaching 60% of its $15.3 million budget for the 2024-2025 fiscal year. Expenditures for the department totaled $1.9 million, representing 55% of the department’s total budgeted expenditures of $15.2 million.
Debt Service
The Debt Service Fund received $30.4 million in revenue as of January. This revenue is primarily sourced from tax collections and interest earnings. The next debt service payments are scheduled for processing in February.
Tax Collections
Local tax collections have reached 78.53% of the total $290.8 million levy, amounting to a 11.92% decrease compared to the same period last year. This decrease is related to the timing of tax collections, and is expected to rebound in February.
2018 Bond: Approximately $14.9 million is still available for general project use. This includes $3.5 million in unspent interest revenue and $858 thousand from COVID reimbursements, designated for technology projects. Additionally, $77.7 thousand remains from the sale of surplus school buses.
2022 Bond: The remaining balance across all propositions is $299.5 million. Since the bond sale in February 2023, the 2022 Bond program has earned $36 million in interest revenue.
School Nutrition Highlights
Meal Participation
Aramark promotions, catering, and campus collaborations have helped drive meals by 161 per day compared to the same time last year. Despite challenging weather, the department was able to continue meal service and manage operations to ensure students were fed and food was not lost during icy weather conditions.
Universal free breakfast continues to be a hit at participating campuses, and meals at the district’s seven Community Eligibility Provision (CEP) schools continue to be well-received by campus leaders, parents, and students. PfISD and Aramark continue to partner in creating opportunities to serve four meals per day at many PfISD campuses, with complimentary breakfast being offered district-wide.
Second Chance breakfast, which began this fall, has grown to double-digit campus participation. This opportunity addresses the needs of students who miss traditional breakfast service and has grown to over 450 per day district-wide.
PfISD/ Aramark Food Services team participates in Science Fairs; Judges Students Projects
The Food Service department participated in Jessica Carpenter ES’s Science Fair this year! Chef Stephanie and our Registered Dietitian, Katie Parnell created an invisible ink project that students can replicate, using lemon juice, then heating to reveal messages!
Chef Stephanie, and Geoff Holle, Director of Food Service, were invited to judge science fair submissions at multiple elementary school locations in January. The engagement and creativity of the students were amazing!
Aramark/ PfISD Food Services Continues Collaboration with High School Students
In an effort to create menus and concepts that best serve students, the food service team met with Hendrickson High School students and campus leadership to listen and learn about what is working, what opportunities are available, and what students would like to see in their cafeterias. This is a continued effort throughout the year to engage students and utilize Aramark resources, including the district’s local chef and dietitian. It is a great learning experience and the department is proud to deliver on the commitment to students and campuses through these events and innovation.
Finance Community News & Updates
Community Finance Committee (CFC) Recommendations
PfISD/ Aramark Junior Chef Competition (Chef Stephanie’s Junior Chef Recipe Contest!)
The Junior Chef finalists recipes have been selected and the celebrity judges have been invited for the annual Pflugerville ISD/Aramark Junior Chef Recipe Contest, culminating in the final event in February! The contest asks PfISD students to submit their favorite recipe, include a photo of them preparing the dish, and culminates in the PfISD Junior Chef Finalist competition, where the top three recipes are brought in front of the celebrity judges to sample and decide this year’s winner!
The submissions also culminate in Chef Stephanie’s Junior Chef Cookbook, created and presented each year! Several campuses host book signings and events around the release. The event has seen several talented chefs, including a former Chopped Junior champion!
Human Resources Spotlight on Success
Health Insurance Program Achieves Major Financial Improvement
We are excited to share a significant achievement in our school district’s healthcare program! Over the past year, we have successfully reduced our health insurance annual claims deficit by 75% from the 2023 health plan year—an incredible improvement that enhances the long-term financial sustainability of our benefits program.
This success is a testament to the outstanding leadership of Ms. Kristin Baum, Director of Benefits and Leave, along with her dedicated team and the PfISD Staff Insurance Committee. Their commitment to efficiency, strategic planning, and employee-centered initiatives has strengthened our healthcare program while ensuring our staff continues to receive the highest level of care and support.
Human Resources Program Progress & News
Human Resources Advisory Committee (HRAC) Meeting
The Human Resources Advisory Committee (HRAC) including one campus administrator from each school level (elementary, middle, and high school), seven teachers across all levels, and four campus paraprofessionals (two teacher assistants and two front office staff) met on January 14th. Also included in the HRAC members includes three auxiliary employees (one each from custodial operations, maintenance services, and transportation) and one exempt-level employee from the Curriculum and Instruction, Business/Finance, and Special Education departments. Additional personnel may be invited to meetings based on the topic.
At the January 14th meeting, district attrition rates, district climate data, and to discuss HR priorities for the 2024-2025 school year. This items were important to discuss because:
Teacher and Staff Retention – By reviewing district attrition rates, the committee assessed whether there are concerning trends in staff turnover. High attrition rates can lead to staffing shortages, disrupt student learning, and increase hiring and training costs.
Workplace and Learning Environment – District climate data provides insight into employee satisfaction, morale, and the overall culture within schools. A positive school climate is essential for attracting and retaining high-quality educators and staff, which in turn supports student achievement.
HR Priorities for the 2024-2025 School Year – Setting HR priorities ensures that staffing needs, professional development, recruitment strategies, and employee support systems align with the district’s long-term goals. HR priorities reflected the needs of students, teachers, and families.
This informative body is important to have so educators can stay engaged in shaping policies that influence the success of Pflugerville ISD
Auxiliary Job Fair Occurred on January 22, 2025
The PFISD Auxiliary Job Fair on January 22, 2025, was a highly successful event, drawing strong participation from job seekers in our community and beyond. Attendees had the opportunity to explore various paraprofessional positions, network with hiring officials, and learned more about career opportunities within the district. The event showcased the district’s commitment to recruiting talented individuals to support its student service needs.
Texas State Teacher Residency Job Fair
PfISD attended the Texas State University Teacher Residency Program Job Fair on January 24th. The Texas Teacher Residency Program provides aspiring educators with hands-on, paid training while they earn their certification, ensuring a smoother transition into the profession. Through a year-long mentorship with experienced teachers, residents gain practical classroom skills, stronger preparation, and financial support, making teaching a more accessible career path. This model leads to higher teacher retention, better classroom management, and improved student outcomes.
For Pflugerville ISD, the program helps reduce turnover by producing well-prepared teachers who are more likely to stay long-term. Students benefit from consistent, high-quality instruction, as residents contribute additional support and fresh teaching strategies. By aligning training with district needs, the program strengthens the teacher pipeline and enhances overall education quality in Texas schools.
Currently, PfISD has three teacher residents all being housed at Dessau Middle School. For next school year, PfISD plans to increase our teacher residency participation to 4 residences from either Texas State University or with the University of Texas at Austin.
Human Resources Community News & Updates
Employees of the Month
January Professional Employee of the Month: Julie Schwarz, Special Education Family Engagement Specialist, recognized for her commitment to bridging the gap between school and home.
January Support Employee of the Month: Clara Espinosa, Executive Administrative Associate for the CFO, honored for her dedication to teamwork and excellence.
January Guest Educator of the Month: Elisa Martinez, from Rowe Lane Elementary, praised for her unwavering support, creativity, and student-centered approach.
Operations Spotlight on Success
Technology Services Enhances Network Reliability with Redundant Internet Connection
The Technology Services team has successfully implemented a secondary internet connection for PfISD, ensuring greater network reliability, improved performance, and uninterrupted access to essential digital resources.
In response to increasing reliability issues with local providers, the district invested in redundant internet service to mitigate outages and enhance connectivity. This upgrade ensures that if the primary connection fails, the secondary connection seamlessly takes over, keeping online learning platforms, administrative systems, and communication tools operational. Additionally, the second connection balances network traffic, reducing congestion and improving internet speeds for students and staff.
The redundant connection was activated on January 18-19, and early results show a noticeable improvement in network stability. As digital tools and cloud-based applications continue to grow in education, this strategic investment ensures PfISD remains at the forefront of technology, providing a seamless and efficient online experience for all users.
Operations Board Agenda Focus Points
The Operations team will put forth a number of items for consideration and possible approval at the February 2025 Board Meeting. These items are part of a number of projects funded by the 2022 Bond.
Facility Upgrades & Renovations
Stadium Turf Replacement – Artificial turf at Pflugerville High School and Connally High School will be replaced, following similar upgrades at Hendrickson High School, funded by the 2018 Bond.
HVAC Improvements – Upgrades are scheduled for Windermere Elementary, Northwest Elementary, and Provan to improve climate efficiency. A new HVAC system will also be installed in the PACE woodshop for year-round use.
Campus Renovations – Phase 3 renovations will focus on Rowe Lane Elementary and Dessau Middle School, while the DLR firm is engaged for bathroom modernization at Park Crest Middle and Highland Park Elementary.
Additional Projects & Approvals
Phase 2 HVAC Upgrades at Pflugerville High School – This phase will replace exterior and ancillary building equipment and consolidate control systems for improved efficiency.
CTE Center Electrical Installation – The City of Austin has provided pricing and a scope of work for electrical service and metering at the future Career and Technical Education (CTE) Center on Killingsworth Lane.
Sidewalk Easements & Development Restrictions – The district will seek approval for these measures at River Oaks, as discussed in the January Board Meeting.
Technology Services: Network & Instructional Technology Enhancements
Technology Services is implementing several key initiatives to improve network infrastructure and instructional technology across PfISD.
Network Infrastructure Upgrades
Learning & Technology Center (LTC) Data Center – A new core network operations center is being developed, with project management and design services ensuring efficient implementation.
Network Equipment Procurement – Essential hardware, including routers, switches, and access points, will support seamless connectivity at the LTC facility.
Fiber Optics & Connectivity Enhancements – New fiber optical transceivers will enhance network functionality.
E-Rate Reimbursement – The LTC network equipment project will be submitted for E-Rate reimbursement, with an anticipated 50-60% cost recovery.
Instructional Technology Improvements
Weiss High School Projector Upgrades – Over 130 outdated projectors will be replaced to enhance classroom learning experiences.
Connally High School Network Cabling Modernization – More than 2,000 high-capacity cables will be replaced to maximize bandwidth and connectivity, aligning with the campus modernization master plan. This project will also be submitted for E-Rate reimbursement to offset costs.
Operations Program Progress & News
Property Preparation for Future Growth
The Facilities and Construction team has completed the demolition of residential homes on district-owned property near Greenridge Drive. This land was acquired to support future growth and serve as a potential site for a future school.
The homes had become vulnerable to vandalism and maintenance challenges, making their removal necessary. Clearing the property ensures a safe, clean site for potential development, aligning with the district’s long-term planning for expanding educational facilities.
Learning & Technology Center Progress
The demolition phase of the future Learning & Technology Center (LTC) is complete. The district is now awaiting final permit approval from the City of Pflugerville to begin the remodel of the 55,000-square-foot facility, which will serve as the new home for the Technology and Curriculum teams. This project will enhance collaboration and efficiency, supporting the district’s commitment to innovation and instructional excellence.
Connally High School Modernization Update
Progress continues on the modernization of Connally High School. In a recent meeting, DLR Group architects presented construction elevations for Phase 1 renovations, which include:
Restroom renovations
Gymnasium bleacher replacement
Weight room expansion and remodeling
Window and skylight additions
These upgrades will enhance functionality, aesthetics, and student experience, aligning with the district’s commitment to improving campus facilities.
Operations Community News & Updates
Summer 2025 Projects (2022 Bond)
The Operations team is now processing 2025 Summer (2022 Bond) projects. Our team has identified four critical categories for projects and have begun to pare down projects as necessary. A number of projects have been awarded and are currently starting work. :
Safety/Security
Planned/Bid Process:
Badges/Access Control Additions (Bond 2022)
Alarms/Intrusion Detection (Bond 2022)
Awarded/Ongoing:
Bi-Directional Antenna System (Grant Funded)
HVAC
Previously Awarded, Project Kick Off Phase:
Wieland Elementary (Major project)
Kelly Lane Middle School (Major project)
Westview Middle School (Minor - Completion from 2024)
Planned/Bid Process:
Windermere Elementary (Major project)
Northwest Elementary (Major project)
Provan Opportunity Center (Major project)
To Be Awarded (February 2025):
PHS (Minor - Auxiliary Buildings / Control System Consolidation)
Renovations
Planned/Bid Process:
Highland Park Elementary
Park Crest Middle School
Pflugerville Middle School
Connally High School
To Be Awarded (February 2025):
Rowe Lane Elementary
Dessau Middle School
Awarded/Ongoing:
PfISD Learning and Technology Center (LTC)
Awaiting Renovation Permit Approval
Renovation Tentatively Scheduled - March 2025
Technology:
Awarded, Project Kick Off Phase:
Elementary Projectors (No Whiteboards)
Planned/Bid Process:
Projector replacements for Elementary Campuses (includes Whiteboard)
Computer Replacements
To Be Awarded (February 2025):
Projector replacements for Weiss High School
Connally High School Modernization - Network Cabling
New Data Center Equipment - Learning and Technology Center
Communications Spotlight on Success
Superintendent Student Advisory Committee
The Communications department facilitated the Superintendent Student Advisory Committee, which launched in January. The Superintendent met with Connally High School and Westview Middle School students in January to discuss students’ thoughts on safety, mental health, and course choices. Dr. Shepherd will hold additional the next meetings with Hendrickson High School, Kelly Lane Middle School, and Cele Middle School students in late February to discuss the same topics. Student input will help guide decisions for the district. In addition to these meetings, staff will reach out to students on the Committee again through surveys to gather even more feedback to improve the student experience in Pflugerville ISD.
Communications Board Agenda Focus Points
Consideration and Possible Approval of the PfISD Strategic Plan Findings and Directions as Created by the Strategic Plan Visioning Task Force
The Strategic Planning Visioning Task Force has concluded its work after three additional meetings in January and February, finalizing its Findings and Directions recommendations and developing a Profile of a Learner for Pflugerville ISD. The PfISD Cabinet will now review these outcomes and present them to the Board of Trustees for approval at the February 20 Board Meeting.
Summary of Recent Meetings:
January 14 Meeting:
The task force refined the Findings and Directions, incorporating insights from previous meetings.
Participants merged overlapping findings, clarified the "why" behind each statement, and removed phrases that were more action-oriented than belief-driven.
Directions were crafted to support each finding, emphasizing strategies such as student-teacher connection, joyful learning environments, and career-focused pathways.
The task force began initial discussions on the Profile of a Learner, identifying traits and skills students need for lifelong success.
January 23 Meeting:
The Findings and Directions were revised based on previous input to ensure alignment with district goals.
A major focus was placed on developing the Profile of a Learner, a visual representation of essential traits and competencies that students need to thrive.
Participants identified key characteristics such as resilience, curiosity, perseverance, and lifelong learning as fundamental to student success.
The group consolidated 7-8 major competencies and refined their descriptions to ensure alignment with the district’s strategic vision.
February Closing Meeting:
The final meeting served as a culmination of the task force's efforts, allowing members to review and commit to the finalized Findings and Directions and Profile of a Learner.
Discussions focused on implementation, ensuring that the work completed will translate into meaningful action at the district level.
The PfISD Cabinet will finalize the Findings and Directions and present them to the Board of Trustees on February 20 for approval. These documents will serve as a roadmap for district priorities, shaping future initiatives around student learning, belonging, safety, and career preparation.
The task force's work has laid a strong foundation for transformative learning experiences in PfISD, ensuring that all students graduate with the skills and knowledge to succeed in an ever-evolving world.
Consideration and Possible Approval of an Addendum to the Board of Trustees 2024-2025 Legislative Priorities
The district is bringing an addendum to the Board’s Legislative Priorities for consideration by the Pflugerville ISD Board of Trustees. This additional priority focuses on student safety and mental health, emphasizing the need for comprehensive state funding to support these critical areas.
Legislative Priority:
Protect students and staff by implementing safety measures—completely supported by state funding—that meet the unique needs of their campuses and communities, including flexibility to address mental health needs and student behavior.
Background:
State funding is essential to ensure schools can provide adequate mental health support and address student behavior effectively. Increased funding for licensed mental health professionals, certified school counselors, and school-based therapy is critical to addressing rising mental health challenges among students. Additionally, funding for behavior management programs, such as restorative practices, trauma-informed practices, and Positive Behavioral Interventions and Supports (PBIS), is necessary to reduce disciplinary issues and create safer, more inclusive environments. Without adequate funding, schools may struggle to implement these essential safety measures while maintaining quality education.
This legislative priority underscores the district’s commitment to student and staff well-being and aligns with the broader goal of creating a safe and supportive learning environment. We look forward to discussing this priority with the Board and advocating for the necessary resources at the state level.
Communications Program Progress & News
Volunteer Update
Pflugerville ISD is proud to report a record-breaking level of community engagement through our volunteer program. This year, we have reached an unprecedented milestone with 5,164 volunteers contributing their time and energy to support our students, staff, and schools.
First Semester Volunteer Hours
Volunteers have collectively dedicated an incredible 10,162 hours during the first semester, showcasing their commitment to enhancing the educational experience across the district. To ensure accuracy, we cross-referenced the numbers, and this remarkable total is confirmed through detailed tracking.
Campus Highlights
Our campuses have benefited immensely from this outpouring of support, with the top five contributors leading the way:
Ruth Barron Elementary: 1,253 volunteer hours
Carpenter Elementary: 964 volunteer hours
Rowe Lane Elementary: 945 volunteer hours
Kelly Lane Middle School leads the middle school category with 511 volunteer hours.
Weiss High School leads the high school category with 402 volunteer hours.
Mentoring Impact
Mentoring continues to be a standout program within our volunteer efforts. With 749 hours dedicated specifically to mentoring across the district in just the first semester, it’s clear that these relationships are making a significant difference.
Special recognition goes to the Academy 4 Mentoring program at Ruth Barron Elementary, which alone accounts for an astounding 827 volunteer hours. This focused effort demonstrates the power of mentorship and its capacity to transform lives.
We extend our heartfelt gratitude to our volunteers for their selflessness and dedication. Their contributions underscore the strength of the Pflugerville ISD community and its unwavering commitment to student success.
We look forward to building on this momentum as we move into the second semester.
Marketing Update
Over the past two months, the Communications Department has focused on several key initiatives aimed at increasing student enrollment, strengthening community engagement, and enhancing teacher recruitment efforts. Through a combination of targeted email campaigns, social media and Google ad strategies, and a refined approach to college career fairs, these efforts have worked to elevate PfISD’s visibility and attract new families and educators to the district
Pre-K Marketing & Enrollment Campaign
One of the major projects launched in January was a Pre-K marketing initiative designed to engage parents early in the enrollment process. A sign-up form was created to allow parents to receive notifications about upcoming enrollment dates, ensuring they stay informed and connected to the district. This initiative also helps the district estimate how many students may enroll at each school, allowing for better planning. The first email of the campaign was sent on February 6 to 110 recipients and saw a 42.9% open rate with 41 total clicks. As of mid-February, over 160 Pre-K parents had signed up, showing strong interest in the program. By starting this process early, the goal is to build relationships with families and reduce the likelihood of them seeking alternative educational options outside the district.
General Email Marketing
In addition to the Pre-K campaign, a broader email outreach effort took place on February 7, reaching nearly 20,000 recipients. This email had a 37.8% open rate and 331 total clicks, with the majority of engagement coming from individuals aged 35-44, followed by those in the 25-34 age range. Notably, 62.4% of engaged recipients were female, reinforcing the importance of tailoring messaging toward key decision-makers in families.
Social Media & Google Ads Strategy
To further increase district visibility, the Communications Department implemented a social media and Google ads strategy aimed at both potential students and educators. A social media enrollment ad campaign was launched on Facebook and Instagram on February 10, targeting families interested in Pflugerville ISD. Simultaneously, a long-term Google ad campaign was created to reach both in-district and out-of-district parents searching for information on Pflugerville schools. These efforts are expected to drive inquiries and boost engagement with the district’s enrollment process.
Teacher Recruitment & College Outreach
On the teacher recruitment front, the department has expanded its presence on the Handshake platform, a widely used career site for university students. Branding efforts were enhanced with the addition of PfISD teacher testimonials, videos, and photos, providing potential candidates with an authentic look at life in the district. Furthermore, a targeted campaign strategy was developed for college career fairs, with a particular focus on students studying special education and bilingual education. A new six-touchpoint strategy was also implemented, ensuring that students are contacted before, during, and after career fairs, reinforcing PfISD’s commitment to recruiting top talent.
Communications Community News & Updates
Black History Month Celebration
Texas Council of Administrators of Special Education (TCASE) Lunch and Learn
PfISD Trustee and Governmental Relations and Community Relations Chair Jean Mayer collaborated with TCASE, Round Rock ISD and Leander ISD at a Lunch and Learn to discuss special education finance at the Texas Capitol on Jan. 30. Trustees Chevonne Lorigo-Johst and Alex Okafor and administration staff also attended the event to support and step in if needed to answer questions from lawmakers in attendance.
Legislative Safety Summit
The Safety Summit at the Capitol, originally scheduled for Friday, Jan. 24, has been rescheduled for Friday, Feb. 28. Leander ISD will lead the event, which will involve Trustees from surrounding districts, including PfISD Trustee and Governmental Relations and Community Relations Chair Jean Mayer. Additionally, Dr. Shepherd has been asked to contribute by sharing his recommendations for investing in schools in ways that positively impact safety. As with the Texas Council of Administrators of Special Education (TCASE) event, PfISD superintendents and administrative staff will attend to provide support and respond to any questions from lawmakers.
Board of Trustees
Social Media
Several school districts in Texas are considering joining a nationwide lawsuit against major social media companies, alleging that these platforms contribute to mental health issues among students. The lawsuit claims that features like algorithmically generated endless feeds are designed to keep users, including adolescents, engaged for extended periods, leading to issues such as anxiety, depression, addiction, eating disorders, self-harm, and increased suicide risk among students. Additionally, the lawsuit argues that these platforms have contributed to school security threats and vandalism.
The legal action seeks to hold companies like Meta Platforms (owner of Facebook and Instagram), Snapchat, TikTok, and YouTube accountable for these alleged harms. School districts are pursuing financial compensation to cover the costs of increased mental health services and training necessitated by these issues. They are also advocating for changes in how these platforms operate to mitigate the negative impacts on students' well-being.
This legal movement reflects a growing concern among educational institutions about the role of social media in students' lives and its potential impact on their mental health and school environments.
Our General Counsel will share additional information detailing our current position and recommended course of action regarding PfISD’s involvement in the lawsuit. The Board of Trustees will consider and possibly approve a resolution authorizing the district to join this lawsuit.
Committee Updates
Board Self-Evaluation
The Texas School Board Team Development Self-Assessment is an evaluative tool designed to help school boards in Texas assess their effectiveness as a governing body. This self-assessment focuses on key areas related to board governance and team performance, providing an opportunity for board members to reflect on their collective work and identify areas for improvement.
Purpose and Function:
Evaluate Governance Practices
Promote Team Development
Identify Strengths and Growth Areas
Align with State Standards
Support Continuous Improvement
Boards typically complete this assessment annually or as part of their team-building activities to foster a culture of continuous improvement and effective leadership in support of student success. A Texas Association of School Boards representative will present the PfISD’s Board of Trustees survey results.
Finance Committee
Governmental Relations and Community Relations Committee
The Texas Legislative Session began on January 14, 2025, marking the start of an important period for addressing statewide challenges. In preparation, the Pflugerville ISD legislative committee and administration have actively engaged with lawmakers, advocacy groups, and stakeholders to position the district for success. Our legislative priorities focus on securing funding for critical areas, including the Basic Allotment for teacher raises, Special Education, Safety, Security and Mental Health, and Transportation. Collaboration with trustees from neighboring districts, advocacy groups, and lobbyists has been instrumental in aligning messaging and strategies, ensuring a unified voice to advocate for these needs.
Key initiatives include hosting a lunch & learn with TCASE, Disability Rights TX, and other organizations, highlighting the financial and personal impacts of underfunded Special Education programs and advocating for an intensity-based service model. Upcoming efforts include adopting the final legislative priority during the February 20 board meeting and planning the Safety, Security & Mental Health Summit at the Capitol on February 28. This summit will bring together PfISD leadership, Trustee Mayer, and 10 other districts to reframe the conversation around safety and mental health.
Effective community engagement is essential for ensuring the success and sustainability of initiatives aimed at serving our students. The Governmental & Community Relations Committee, along with PfISD administration, is actively developing both short-term and long-term strategies to involve community members in legislative matters. Once these ideas are fully formed, they will be presented to the Board for discussion and potential adoption.
Additionally, upcoming advocacy opportunities include:
TASA/TASB Legislative Conference – Tuesday, Feb. 18, 8 a.m. - 1 p.m.
Save Texas Schools Rally – Saturday, Feb. 22, 11 a.m. - 1 p.m.
This event focuses on advocating for strong public schools and increased legislative support.PTA Day at the Capitol – Monday, Feb. 24
PTA representatives from across the state will gather to meet with legislators and discuss issues affecting public education.
We will continue to update the Board and community as these efforts progress, reinforcing our commitment to legislative advocacy that supports student success and community engagement.